If you use AdWords or AdSense, you must have heard speak of the emerging practice of the computer underground entitled "click fraud". But what is click fraud and how it is done?
Well AdSense uses a payment that pays a certain amount of money from the Editor (the one that takes the AdSense banner on the page) each time a person clicks on the banner. Click fraud is an attempt by people clicking on ads, just so that they can earn income.
There are people who create websites for the sole purpose to obtain fraudulent income through Google AdSense. These users achieved an incredible number of clicks through a variety of methods, some difficult and complex and some basic and simple.
One of the most difficult is to use so-called hitbots. This automated programs that simulate clicking the link in the AdSense banners (there are few who actually click on banners).
Google AdSense is far from perfect, and almost everyone can find detailed information on the mechanism of addressing protection, ironically, just do a search on Google.
Another more rudimentary method must hire a lot of people in a poor country, click on the links on your site. This means that these persons will be actually sitting all day and simply click on the link, so you can make his fortune. They come from very poor countries such as the India, and they are ready to do so for only $ 0.50 per hour.
Of course, there is a problem with this mechanism. Once Google Gets a large number of clicks from a single address, will not be able to address and website which was AdSense banner and illegal behaviour even not sued the impostor.
To prevent this, many people use many servers proxy for you. It is basically Trojans, located on the computers in the world (but in the United States) primarily. Even more difficult is the fact that these clicks will be displayed in l' computer real so that such a scam is very difficult to detect.
And do not think that this occurs only in individual cases. There is a large amount of illegal activities in this area.
In fact it is so that if businesses search engine does not strengthen their security with other programs such as AdSense, such criminal behaviour may become more become even more devastating.
Google has a very strict policy against click fraud, and he continued those who use such methods in the past. But while the giant search engine attempts to minimize the risk of click fraud is possible without doubt there is room for many improvements.
It is estimated that just over 20% make the clicks that have an AdSense link to obtain money from the payment of the order of. Some people believe the number of fraudulent clicks even twice.
There are many more plans click fraud, as the hyperlinks of AdSense publishers to another (this is called "pressing the rings, or people to click on spam links.")
Although Google is that fraud click on something is obviously causes problems for advertisers on AdWords, but despite the announcement of Google AdSense is more advantageous for advertisers, as opposed to the traditional systems of non-targeted advertising.
There are means of protection against such regimes and all advertisers must be sufficiently warned to use. Many advertisers prefer to avoid network contextual advertising all together fear fraud click.
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