Google PPC: content or search?

Posted by dee_838 | 10:09 AM | , , | 0 comments »



When advertising with pay per click Google gives the two major options advertiser. Advertising in the results of the research, make advertising content of dans les de la dans les dans les de la de la de la, dans contenu dans dans contenu content Advertising in research means that the results will be displayed in a search on Google and the results of the research, distributors. Google advertising content is subject to these sites that have chosen to incorporate "adsense" into their Web sites. As adsense rapidly developing, it is now displayed on millions of Web pages throughout the Web site. However, many advertisers are it eviction for advertising simply in the search results.


There are several reasons for this, and the first of these is trust. This was the result of small Web sites through adsense Empires, have decided to go ahead of click fraud. Although this problem is to find, it is much less dominant. The perpetrators of the fraud click in the search, those who seek to weaken the rival King. With Adsense is the same, with the le propriƩtaire owner of Web site, try to increase its revenues, using similar tactics.




Another reason why the choice of the owners of Web sites on the market with the motivation of the purchaser when it is on the Web. Someone on a different site, with the exception of advertisers can be there for very different reasons. For example, Web site addresses the shortcomings of Adsense, actually will return the advertising for those who, as the sale of "adsense sites". People can click on it, but they are unlikely to buy after reading a negative review. Another reason may be that the people on the site Web of adsense seeks really what is the best color palette to use. So people would not relevant ads, but you can click on the ads as free services.


Sites AdSense also often rejected by the advertiser, because they believe it's administration more. Verification through websites to find relevant how off their and modify their rates to ensure that they always appear on the page. With some words with a network of more than 500 sites Web is certainly tedious task expensive. Although many think that their Adwords gets Web sites that do not even look in support of their keywords. In the example, the advertising under legal expressions that appear on the sites of the adsense terms and conditions of the privacy policy pages.




Although many in rejecting the content of the ads, there are still those who believe that it provides research similar King. Can be found the reason for this by the fact that more advertisers only search. It is the advertiser is less competition, so the floor at a reduced price. Advertisers are also good King of Web editor who decide to actively promote the services of the advertiser in their content. An example of this can be accomplished when someone is discussed printing and actually directly recommends the services of the advertiser. This is a positive step for the Publisher and the advertiser and a good way for publishers to move forward. Despite this, publishers still have to remember to not be too obvious, or savvy buyers will be definitively calculate the intent of the editor.




Another reason why advertisers choose content is the increase in their scope, but it can also be done through other search engines. The fact that those who choose the advertising content exists yet however, you must select the Google Adsense network. It is far and above, yahoo and other species equivalent while his publishers superior network means advertisers will be able to spread their message through various Web sites.


Although it is the best Adsense PPC content Distributor, it certainly does not compare for the advertiser. The results of research more qualified, more regulated and less fraud. This has been marked by advertisers, click search content. Despite the advertiser must always check the adsense and see if he can provide the King, they seek. Some say advertisers that the content is more revenue for their research activities. It depends, but in General, search still King for PPC advertisers.




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