Google is the largest Internet search engine. It controls more than 40% of the searches on the Internet, and that the controls of pay click advertising (pay per click). CAT includes advertiser pay for each clicks (CTR), which sets advertisers. As their budget increases, increases their position, and how their position, they receive more traffic.
This has led to more of 140 000 companies choose to advertise with them, and they announce in several ways. Is the first way that appear on Google search, the second is the appearing on the websites of distributors and third, after appearing in the results of research of distributors. As advertisers appear in Google search results, sometimes the question. Why they choose to advertise with distributors as well?
One of the reasons for this is scalability. Those who choose to initially place an ad in the search results and get a ROI (return on investment) will take a decision at a given time, they should provide other promotional opportunities. Thousands of Web sites that can display their advertising advertisers can purchase additional exposure very quickly.
Another reason why advertisers from advertising on the sites Web de Google distributors is to become more exposure. 60% of Internet users use Google, so an advertiser may appeal to a wider public through the choice of selection of distribution channels. Many users of the Web site may be to research buying a product, such as a phone, but instead of coming across a website that sells such a product, they come across in the article. If this article is on a Web site that contains any Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why adsense advertisers is because they trust Google. The company is known for ethical companies who have the pleasure of working while offering free services for millions of people around the world. Advertisers believe that money invested with Google is safe. Despite the development of click fraud and its inevitable shortcomings for advertisers is that they know that it is a question that Google wants to stop and we hope, will be finally. Advertisers are happy that Google recognizes the problem of leaving and that therefore provides for compensation.
The credibility of Google also comes the confidence in the field of the pricing. Prices are determined by market forces and therefore advertisers sense never that publishers or higher service of Google. This means that advertisers have the opportunity to advertise that they will continue to do so, if not at the same rates.
Another important advantage for advertisers, it is that they can appear where publishers promote their service. For example, you can see if you think that you are a Publisher, which explains the benefits of the new software. If the retail software appears on the Web site, then they will inevitably be the likely source of the Web surfer will buy the product. If the user is not interested then it be said that they do not click on ads.
A service that provides Google has created an opportunity for businesses of all sizes for advertising. Although the issue of click fraud continues to be hampered by the service, it is widely regarded as the best. New businesses are striving to promote yourself online, while established brands decided to attract interest in service using the same method.
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