How adsense has become the most popular editor to CPC, defects and shortcomings still exist. Since its creation advertisers to place ads in research because they felt that it would be less visitors targeted. It is a sincere concern and which has a meaning. If you visit a Web site and the notice of advertising, the chances are you're not primarily focus its content.
Also became so popular that people can be distinguished from other AdSense ads. So people can ignore them without even paying their thoughts. It is a hot topic of bloggers and the other to contain much truth. Much criticized Google for it and their decision to include the text that says "ads by Google" ad
In addition, many publishers do not you not the profits that they take into account when the program starts. Those taking little on their Web site for 30-40 visitors per day earn even a dollar a day. Many advertisers say rates, such as 1.5%-5% for traffic click, while subject only get $ 0.10 per click. Mathematics does not work in a large, but hardly blame Google advertisers, or if you bring enough traffic. The bottom line is to attract Web traffic targeted to your site is more likely to click on ads, but said that it might be easier for other programs that allow to the as part of 75% of the advertising for publishers.
Another drawback of adsense is that it becomes almost sticky. His appearance on the Web sites seem to be in the spirit of DIY has lead people to associate them intimately. This can be resolved only through adsense, evolving to be more attractive for major brands, while those who currently use adsense are limited.
Google Adsense should also address the issue of click fraud, which should rely on more than 15% click rate in the table of contents. This means that advertisers who have been particularly affected, away to other programs or limit their advertising to search for.
This means that there is therefore less revenue for publishers and the less competition in the content. Announcements of already high performance Editor, now have to change their content, to ensure that they receive any advertising. This is largely due to the publishers themselves is however; If you cannot put adsense on your lap.
Google Adsense has the disadvantage of not paying enough for them to find the program. Other similar programs pay higher rates, and if the publishers decided to go elsewhere problems for advertisers and publishers alike. While Google does not pay enough to find another important problem with Adsense is that it is not a picture ads powerful database. Many advertisers prefer that graphically display ads drive, but this has not yet materialized. As there are several other programs for graphical distribution problems may occur.
Although this is not a problem for all publishers, many complain that the advertising on their site does not change, repeat visitors therefore costs see advertising therefore cannot visit their. This problem can be solved by the introduction of announcements rotate. However, if the ads rotate, how will be linked with the advertisers pay per click? It's all the problems that Google Adsense for address remains the market leader.
However, AdWords also has significant advantages and is still the best on the market. This CPC rate can be selected by the organizers, they hope so even when they feel that they do not get the results that they can reduce their prices, while still using the service.
Although many issues is with the adsense program still remains the most popular publishers, while Google Adwords remains the most popular among advertisers; with a database of more than 140 000 that adwords will remain at the top of the coming period.
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